 |
| Daniel Vaughn bites into a rib at the Baby Back Shak in 2009. (Photo by David Woo/The Dallas Morning News) |
(Note: Rebecca LaFlure is a Texas native, long-time barbecue fan and journalism graduate student at Northwestern University. Prior to attending Northwestern, she worked as a reporter for media outlets in Killeen and Austin. She currently covers national security as a fellow at the Center for Public Integrity in Washington D.C. The following article was initially written as a research paper for a 21st Century Media course at Northwestern.)
By Rebecca LaFlure
On March 21,
Texas Monthly announced it hired someone for “what may be the most coveted job” in the Lone Star State: the magazine’s
first barbecue editor. News of the unusual title spread fast.
New York Times writer Manny Fernandez
called the new hire “a walking milestone in the history of Texas barbecue.”
I mentioned the newly created position to my friend Matt Goodman, a digital producer for an ABC affiliate in Dallas, Texas. “Let me guess,” he said. “They hired Daniel Vaughn.”
Goodman guessed right. Vaughn managed to turn his love for barbecue into a career. He left his job as a Dallas architect to become the country’s only barbecue editor. Vaughn joined
Texas Monthly’s barbecue franchise, which, according to its website, includes a Joint Finder smart phone application, annual barbecue festival and a Top 50 list published every five years. Vaughn regularly produces a mix of barbecue reviews, news articles, interviews and weekly columns for the
magazine’s barbecue website, TMBBQ.com.
Vaughn didn’t get the job by chance. He developed a brand as a barbecue expert through a blog he started in 2008 called Full Custom Gospel Barbecue, where Vaughn posted reviews of the hundreds of barbecue joints he visited. “At the time, nobody had done that before,” said R.J. Hinkle, a Dallas-area photographer for QuadGraphics who’s attended barbecue tours with a group called the Texas BBQ Posse. “Not only did he create a brand, but he created a genre and a market.”